Are you looking for the best SEO tool that can check track keyword ranking, do keyword research, check competitor ranks, check backlinks and, do a complete SEO audit of your blog? If your answer is yes, then the best tool that many professional & SEO agencies use is SEMrush.
1. What is SEMrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools, and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
2. How to start with SEMrush?
Click on the sign-up button and sign-up/log in with your Google account.
Projects are the best way to start measuring any website’s current online visibility. Setting one up is easy, and they allow you to measure a business’s online presence from multiple angles and gather data over time.
Set up a Project on a domain that you want to analyze or improve online visibility for. If you work with clients, enter a client’s domain in the Project setup window. If you work in-house for a website, enter that domain here.
Once you have a Project set up, you are able to configure the 11 Project tools ( What are the Semrush Project tools? ) that fully measure a website’s online visibility and help you manage campaigns to improve its visibility. Each Project tool makes it easy to report any progress into a custom PDF with Semrush’s PDF report builder.
While there are over a dozen tools within a Project, here are three basic tools that are worth configuring without delay.
Tool 1: Audit your website with Site Audit
Site Audit is a great first Project tool to set up because it can give you instant insights about a website’s health. This tool crawls your site the same way Google does and gives you a report on all of the issues we found related to the website’s health and visibility.
Set up Site Audit
After getting the results of your Site Audit, you’ll have your work cut out for you. The Errors, Warnings, and Notices in your report are your to-do list of technical improvements to make on the website to help it perform better. The Site Health is basically your website’s grade. As you improve the site and re-run the audit, the score will improve.
Tool 2: Track your website’s visibility with Position Tracking
Once you’ve decided on your target keywords for your campaign, start tracking them in Position Tracking. Then, as you complete your SEO campaign you can easily report how the website’s visibility has grown over time.
Set up Position Tracking
This tool can track your custom list of target keywords in any location across the globe. This way, you can watch your website’s improvements for the specific keywords and goals of your campaign.
It’s also able to track your competitors and their positioning for the same keywords so you can stay fully aware of the competition going on.
Once the Position Tracking campaign is running, you can set up Alerts to automatically receive an email whenever your site or a competitor crosses a specific threshold (into top 3 positions, gains 10 positions, loses 10 positions, etc).
If you need to report to a client or boss, it’s easy to integrate Position Tracking reports into a PDF deliverable with our PDF builder tool, My Reports. We also offer the ability to integrate Position Tracking and a few other Semrush reports into Google Data Studio.
- If you need help with interpretation of Position Tracking results, refer to the Position Tracking Reports and Features Manual.
- You may also like: How to Optimize Your Website for Target Keywords.
Tool 3: Gather on-page SEO ideas with On-Page SEO Checker
The On-Page SEO Checker tool takes a list of pages on your site along with accompanying target keywords and provides you with ideas to optimize each page for its target keywords. This is how you make improvements after measuring your current organic rankings.
Configure On-Page SEO Checker
For help read Configuring On-Page SEO Checker
The ideas you get from this tool will range from technical SEO improvements to increasing word count on specific pages, to acquiring backlinks from specific domains.
Alongside the Site Audit tool, this is one of the quickest ways to gather direct opportunities to improve a website through quick changes.
3. Discover & Analyze Your Competitors in Semrush
Semrush makes it easy to find out who competes with you not only in your industry but any website that is outranking you for your target keywords.
The easiest way to find your organic competitors in search, enter your domain into the search bar in the Organic Research Competitors report. This report tells you the exact domains competing for the most for the same target keywords as the site you query in the search bar.
There are many other ways to find competitors based on metrics like advertising positions, common backlinks, a custom set of keywords, and traffic.
Discover Your Competitors
For more instructions on finding competitors, read our dedicated article on How to Discover Your Online Competitors Using Semrush.
Once you’ve identified your competitors, you can use the following tools to learn all about their online strategy, measure where they stand with important metrics, and benchmark your site’s metrics against theirs:
- To estimate a domain’s overall monthly traffic, analyze how they attract their website visitors and where they go next, and get averages of visitor behavior metrics (time on site, pages/session, bounce rate, etc) – Traffic Analytics
- To see all of a domain’s organic search results ranking in Google’s top organic results – Organic Research
- See a domain’s use of PPC advertising that Semrush found ranking in Google’s top-paid results – Advertising Research
- To see all of a domain’s backlinks and referring domains – Backlink Analytics
- To compare keyword positions across 5 websites – Keyword Gap
- Compare referring domains across 5 websites – Backlink Gap
- To track recent posts, audience size, growth, and engagement of competitors on six Social Media channels – Social Media Tracker
4. Dive into Keyword Research
The Keyword Magic Tool is where you’ll be able to do the bulk of your keyword research — with tons of information to measure the potential value of keywords to target that you can then improve your site with content based on. The good thing is that this tool is super quick and easy to dive into.
Enter a target keyword that represents your product or service or a search that you want to rank for, and Semrush will return millions of related searches grouped together by topic.
Using filters you can find the top searched related questions, keywords with the lowest keyword difficulty score (KD %), most affordable keywords to bid on, and more.
This process will help you uncover new low-cost and low-competition keywords that you can capitalize on and start stealing traffic from your competition.
5. Create Content Optimized to Rank
As you work to improve your website’s SEO, you need to have content. And not just any content, but content that is optimized to rank.
What the SEO Content Template will give you is a complete template for creating an optimized piece of content from scratch. All you have to do is enter your target keyword and location and Semrush will generate the template.
To go one step further, SEO Writing Assistant takes your SEO Content Templates and integrates them into Google Docs and WordPress so you can grade your content in real-time as you draft it. See below:
Add the SEO Writing Assistant Chrome add-on to your browser for a new way to improve your website with new, optimized content!
For more instructions on content creation, read and try out some of our How-To Articles:
- Writing SEO Articles with Semrush: The 4-Step Guide
- How to Pick the Best Content Ideas to Write on Your Website
- Quickly Assess Your Article’s SEO Quality
- How to Improve Your Article before Publication
6. Build Reports Quick and Easy
Reporting is essential to digital marketing. If you work with clients, you should report what you measure before you do any work, and after you’ve done work to improve the business’s visibility, you should report again with the results.
Reporting on Semrush is easy – just go to My Reports, and drag and drop data widgets from your Projects and Analytics reports into the PDF builder. You can also add text blocks and images into the PDF builder to fully make it your own.
You can either start from scratch to build your own report (1), or start from a template (2), or make your own template (3) and modify it as you wish.
7. Understand the Semrush Navigation
Once you get these quick wins down, you’ll likely want to understand the structure of Semrush’s toolkit so you can explore everything we have to offer.
Everything in Semrush begins at the dashboard. This is the first screen you’ll see when you log in to your account for the first time.
From here you can….
- Make queries in the search bar at the top of Semrush
- Jump into reports from the navigation menu
- Change your menu to show only the tools in your marketing specialty
- Add domains to your dashboard here with the green Add domain button
- Create a new Project or open the Projects Dashboard
- See the data about your Projects once you’ve set some up
Adding a domain to your dashboard will show you the domain’s trend of overview metrics like keywords and traffic estimations.
Three main areas of tools
Let’s understand how the Semrush software suite of tools is broken down.
There are three main areas of tools in Semrush:
- Analytics reports
- Project tools
Analytics reports are the reports you get when you use the search bar to make queries that will pull data from our database.
This includes any Domain Analytics, Keyword Research, Backlink Analytics, Gap Analysis, or Advertising Research report. These reports can be accessed by making a
query in the Semrush search bar and selecting the corresponding report from the navigation menu on the left.
Projects, on the other hand, are specialty tools that allow you to analyze a single domain.
This includes Site Audit, Position Tracking, Backlink Audit, and Social Media tools, among others. Launching a project is easy and you can manage all of your Project data and campaigns from the Projects dashboard.
Semrush also offers some specialty products for taking care of specific tasks. You can find most of these tools in the left-hand tool menu as well.
Choose Your Toolkit
By default, the navigation menu will show “ SEO toolkit.” However, you can change the menu to show only the tools from another specific toolkit: Local SEO, Advertising, Social Media, Content Marketing, or Competitive Research.
Once you set the toolkit, the menu will give you a more simplified menu of tools based on your professional specialty and business needs (both Analytic reports and Project tools).
Keep in mind that if you ever run into an issue or question, you can find the “User Manual” link in the top right-hand corner of the interface. That link will take you to the appropriate area of this Knowledge Base to find help.
8. Features offered by the SEMrush.
- Domain analysis
- Keyword research features
- Rank tracking
- Backlink analysis
- Site auditing
This is the most important part of SEO projects, which starts with domain analysis. There are two ways to do domain analysis. One is on your website to see the SEO & the points for improvements or, the other is on a competitor to see how it will be difficult to outrank them in search results.
With SEMrush, it is easy to perform domain analysis. Just enter a domain URL in its ‘domain overview’ section, and you will get the result about your domain in search results.
The above image shows:
- Authority score
- The total number of visitors on your website per month
- All external links, backlinks which are pointing to the website
- The total number of keywords for which your website ranks.
- Anchor text commonly used in links your website
- Top performing keywords
- Competing websites
The above points give you the site quality is usually required for the ‘authority score.’
SEMrush calculates this score based on:
- backlink data
- organic search data, including organic search traffic and keyword positions
- website traffic.
This is the most important part of SEO. With this research, you can rank your post on google. Keyword research is necessary to rank your website or to reach users.
Keyword research is for:
- Searching for how many people are looking for a particular keyword
- To see how difficult it is to rank for a specific keyword
- Finding out who is already ranking for that keyword
SEMrush makes it is easy to find out all the above information.
Enter a keyword into its ‘Keyword Overview’ tool and, you shall see the result
- the number of searches per month
- Its ‘keyword difficulty’ score
- The number of sites that are ranking for it.
It provides you a list of keywords that are related to your search & the keyword you have entered.
- Keyword difficulty
- A number of searches per month for each keyword
- Cost per click.
This tool provides you all the necessary information that you need for which keywords to target as part of an SEO project.
Rank tracking gives you information about how your website performs in search engines for a particular keyword.
It is very simple to find the rank for the specific keyword when you entered in rank tracking option. With the time and more data about your site get entered into SEMrush, you shall be able to monitor the progress of your rank.
SEMrush gives you the option of competitors’ data analysis by simply entering in the competitor’s website & you will get where you are lagging from others. SEMrush gives you regular email updates on your rank tracking progress.
SEMRush’s ‘Backlink Analytics’ section gives you all backlinks on your website when you enter the domain name in this section. This section gives you information about your backlinks for your specific URL. This tool gives you a daily analysis of how many backlinks you get & how many you lost.
During a site audit, SEMrush gives you all information about all issues which might harm your search ranking.
- Slow-loading of content
- Duplicate content on the website
- SSL problems
- Crawling errors
- Missing headers & footers
- Overuse of keywords
9. How to apply for the BeRush affiliate program?
Here’s the simple step-by-step tutorial for getting started with the brush affiliate program.
Step 1: Click here to register for the brush. It’s completely free to join. The good thing about using the Semrush affiliate program is that they pre-approve all affiliate applications. That means you can get started within a few minutes!
Here’s how their registration page looks like;
Step 2: As you can see above, you just need to enter your email and password to get started with your brush application. Click on the Join Now button to continue.
Step 3: Once you set up your account, sign in to your account to start promoting. You can find lots of promo materials such as banners, widgets, links, etc along with your personal reference number (REF ID).
Now, you can start embedding that promotional material within your blog posts or email newsletters to start promoting the Semrush SEO tool.
10. BIGGEST Benefits of Using BeRush
So why should you even bother about promoting BeRush? What are the top benefits? Although there are a ton of reasons to promote their affiliate program but here are the top 3 reasons (read benefits) to promote their tool.
40% recurring commission for lifetime
SEMrush SEO tool pricing plans start at $120 per month ($119.95) and you earn 40% of it. That’s a good chunk, right? The best part is, it’s all recurring income. Here’s a simple breakdown of commission rates of Semrush plans.
Pro Plan at $119.95 Monthly (you’ll earn a commission of $47.98/month)
Guru Plan at $229.95 Monthly (you’ll earn a commission of $91.98/month)
Business Plan at $449.95 Monthly (you’ll earn a commission of $179.98/month)
For instance, if someone purchases their tool through your affiliate referral links and keeps using Semrush for a couple of years, you’ll get paid 40% every single month until they stop paying for their tool.
That means, you’re working hard ONLY once to convert someone into a sale and BeRush takes care of the rest and keeps generating you recurring commission for a lifetime!
10 years of unparalleled cookie life
10 years of cookie life is provided with all your affiliate referral links. They also offer the “First Cookie Wins” attribution model. That means you can earn money even when someone first clicks your affiliate referral link and then buys a Semrush plan from someone else’s website later (within 10 years, anytime).
So if you can create contents that let you introduce Semrush to your audience for the first time, you’ll have plenty of chances and time to turn them into sales.
Not only that, they pre-approve all affiliate applications, so it only takes a few minutes to get started to promote their product.
They have an AMAZING product for you to promote
If you have a bad product to promote, you will NEVER make enough sales (even if you’re a smart affiliate marketer). Every successful affiliate marketer knows one thing: to make thousands of dollars in affiliate income they need a great product to promote.
Pros of using SEMrush
- It is easy to use.
- With the SEMrush domain, analysis is particularly easy to perform.
- It provides a large quantity of data & graphs and data visualizations make it easy to understand the metrics provided.
- SEMrush’s link building functionality is superb.
- Its site auditing feature gives instructions on how to make concrete improvements to the technical SEO and on-page SEO aspects of your site.
- SEMrush provides you a lot of PPC data.
- SEMrush gives you several reports in one day by comparing it to its competitors.
- Three-channel supports like phone, chat and, email is available. This is a more useful tool than Moz and Ahrefs.
- 14 days of the trial period is available.
Cons of using SEMrush
- It only provides data for only Google — some other competing tools like Ahrefs, provide data from google & other search engines.
- It is hard to use on a mobile device.
- Site traffic estimation is not so accurate.