adpushup review and logo

Most publishers join an ad Network but struggle to improve their ad revenue. But now there is no need to worry about it. Adpush up is a new revenue optimization platform that came into the market to increase your revenue. AdPushup was created to help publishers improve their existing ad performance and revenue by using a combination of layout and demand optimization technologies.

We recently reviewed the revenue optimization platform to find out how it can help publishers. AdPushup is one of the best Ad networks for Small Publishers that you can join and increase your website revenue. In this article, we will share with you Complete AdPushup Review and everything you need to know before you join AdPushup. We Also Listed Adpushup as a Best CPC Ad Networks list because they are the best in the market.

adpushup login window

Introduction to AdPushup

AdPushup is a revenue optimization platform with optimization features such as advanced A/B testing for ads, header bidding, innovative ad formats, Adblock recovery, ad mediation, and automatic AMP (Accelerated Mobile Pages) conversion.

AdPushup is known to drive an average revenue uplift of 30-40% by applying these tools and technologies. The platform helps publishers and bloggers in creating high-performance Ad layouts with improved RPM and CTR numbers. In addition, their partnerships with top-tier networks and exchanges like Google AdX, AppNexus, Rubicon, and Criteo also help publishers get access to premium demand for their ad inventory.

AdPushup currently serves over 4 billion ad impressions per month for over 300 publishers using their technology. It is a Microsoft-funded Adtech startup, a Google NPM partner, and an IAB member, and has won multiple industry recognitions including the NASSCOM EMERGE 50 Award and Agency Con’s Ad Network of the Year 2019.

AdPushup Founder:

AdPushup is founded by Atul Agarwal and Ankit Oberoi and both are Co-Founder & Co-Chief Executive Officer of AdPushp. It has more than 45 official team members.

Numbers and Highlights

  • 4 billion+ monthly impressions served
  • 300+ niche publishers
  • 5+ years of experience in ad tech
  • Winner of NASSCOM EMERGE 50 Award
  • Recognized as AgencyCon’s Ad Network of the Year 2019
  • Google NPM partner
  • IAB member
  • Backed by Microsoft Ventures, Kima Ventures, and Geniee Inc.

Facts for Publishers

  • Minimum traffic requirements: None
  • Offer types: CPM, CPC
  • Advertising type: Display, Native, Text Ads
  • Minimum Payout Threshold: $50
  • Frequency: Net-45
  • Payment Options: Wire, Paypal
  • Support: Dedicated Account Manager

Contact: [email protected]

AdPushup Requirements:

Adpushup is targetting big publishers from all over the world and helped to increase their Ad revenue by more than 30 to 40% on average. That is the reason many big publishers from all over the world using AdPushup to maximize their revenue such as Reddit, Cnet, NDTV,, GSMarena, and many more.

Growing publishers with a minimum of $5000 monthly ad revenue are a good fit to optimize the AdPushup revenue optimization stack.

How to Join AdPushup:

Follow the below steps to join adpushup.

  • Click on the above button to open adpushup signup page.
  • Write your name, email id, website URL, phone number, etc to sign up.
  • Once submit the above details, the respective manager will call you for giving a demo and the next procedure.
  • Once getting sign up with your account, log in to your account with your credentials.
  • Log in to your AdPushup console and start by ‘Adding your website,’ e.g.
AdPushup Review- Add A Site
  • Insert the given code snippet in the website header and hit ‘Save’ to get started.
AdPushup Review- Install The Code On Website
  • That’s all.

Features and what adpushup offers:

The objective of AdPushup is quite clear: optimize the ads on a website in a way that they drive the maximum revenue. To accomplish this, AdPushup offers technologies that have been known to ad tech for a while; and are now rapidly gaining traction amongst publishers.

Here’s a glimpse of the technology features that I’ll further discuss in this post:

adpushup review-ad window

Conversion Driven Ad Layouts

In my experience, one of AdPushup’s strongest USPs is the Ad Layout Optimization tool.

Being a publisher, you may have a sense of how to make your site look good. But do you have proven data to back your decisionsーwhere should your ads go, what type/format should you choose, and what next after the ads are in place?

If you’re anything like me, you’d want to interact with an easy-to-understand visual interface, then bury yourself elbow-deep in HTML, PHP, or CSS. The Ad Layout Optimization tool offers a point-and-click interface to help laymen like us create new ad units and layouts by ourselves.

Beyond that, the algorithm leverages machine learning to optimize the ad layout through ongoing A/B testing. As a publisher, the more work you can automate, the more time you invest in creating great content!

The Need for Demand

As much as advertisers seek premium, targeted inventory for their ad campaigns, publishers also want their inventory in the right hands. Moreover, header bidding helps garner better value for the inventory. As a result, a lot of inventory owners are getting started with header bidding.

Upon researching, I came across the demand partnerships AdPushup has to offer to its publishersーindustry-names like IndexExchange, Media.Net, Rubicon, Sovrn, district, Pubmatic among others. As a publisher, it helps me develop some faith in investing in this practice knowing that my inventory is in safe hands.

Counter to Ad Blockers

In a report by Statista, as of 2019, 25.8% of the Internet users in the US are using ad blockers. That’s like 1/4th of my traffic not being able to see my ads. In my view, this is pretty much enough to cause some serious FOMO around ad impressions to any publisher.

The AdBlock recovery solution by AdPushup acts as a remedy here. The solution first detects the users who might be using AdBlock. Next, adhering to Acceptable Ads only shows user-friendly and non-obstructive ads. The best part is, users, get to have a last say about whether they want to see the re-inserted ads or not.

But why would users agree to see ads again, when they had them blocked in the first place?

You see, users don’t hate ads. They just hate disrupting, annoying ads. The AdBlock recovery solution only shows ads that pass the Acceptable Ads Standards’ eligibility and qualify to be called ‘acceptable ads.’

With recovery, AdPushup helps publishers recover revenue that would have otherwise been lost while adhering to high UX standards. The net result is more money in your pocket without having to look for new revenue channels.

Ads that Are Seen

Most of the Internet is flooded with display ads. In an environment where users take seconds to decide to either engage or disconnect with a site, poorly placed ads are very likely to go unnoticed. The industry calls this phenomena banner blindness.

AdPushup provides innovative ad formats as a solution for publishers. Their library includes formats like in-image ads, in-view ads, docked ads, and sticky ads, along with native. These ad formats are unique and help improve ad viewability and CTRs.

Managing Everything on Your Own

Along with the various ad optimization solutions offered by AdPushup, it also has a consolidated app manager. Meaning, you get an interactive interface where you can manage your inventory and take charge of your actions.

For example, if you’re using header bidding, you get to see the option to add/remove demand partners. Or, while using the ad layout editor, you can simply create layouts and see the A/B test results populating in the panel.

The best part is, you get constant guidance from AdPushup. Whether it is about creating layouts, or you need advice with header bidding, the support guys with their professional ad ops expertise lend you a hand at every step. Being a fully managed platform, they also take on the complete legwork on your behalf.

This empowers publishers with more flexibility, making AdPushup more publisher-friendly. It’s a great fit especially for novice publishers who may otherwise be intimidated by the complex or technical requirements of ad optimization.

Do you use web apps on your computer? These are designed by keeping the end-user in mind, and the AdPushup platform works in much the same way.

adpushup review-manage app window

In addition to the visual layout editor, you’ll find features like AdRecover—anti-ad-block solution which we just discussed.

Next, the AMP-conversion feature makes it easy to convert web pages to AMP (Accelerated Mobile Pages). The point is, it’s both easy and powerful for you regardless of your level of technical expertise.

In the case you are working with closed networks that don’t participate in header bidding, the Ad Mediation feature leverages machine learning to determine which network is likely to bid the highest.

adpushup review- platform selection window

Many publishers underutilize their ads. Hence, a feature you might enjoy using in the app manager is Innovative Ads. Through a simple step-by-step wizard, you can build ad units for high-value placements. The biggest key with AdPushup is to look for the big wins along with the improvements to maximize your earning potential.

What’s more? With AdPushup, you can manage multiple sites under one account. This saves time, making it much more accessible for you to dive deep into the intricacies, and understand what brings you dollars and cents in through the front door.

Seeing the Performance at a Glance

When you log into your account, you are presented with a clean and robust dashboard. What’s great is that you can not only look at your estimated earnings for each web property but also for your account as a whole, right at the top.

This includes comparing yesterday’s earnings against the same day of the last week, comparing the last 7 days versus the previous period. I found this quite convenient and effortless.

Similarly, you can review a graph that compares your performance with AdPushup versus your original setup, paying specific attention to your page RPM. Again, this is true for your account as a whole and individual websites. You can also choose between date settings like yesterday, the last 7 days, the last 30 days, or this month.

adpushup dashboard

Below that, (not shown in the screenshot above) you’ll get to see a pie chart showing your revenue by networks, helping you decide where to focus and how to align your efforts.
The main navigation in the left sidebar is easy enough to understand, showing an interface packed with data in a tidy manner. Reviewing individual sites is straightforward, including viewing individual reports and managing individual sites—accessing AP head code and managing blocklist.

Getting into Detailed Reporting

What we discussed above was the dashboard. The reporting on AdPushup is furthermore detailed. You can choose reports based on the site, device, network, page group, page variation, and more. Furthermore, you can choose an interval, add filters, review page views, look over ad eCPM, and so much more in reporting data.

If you’d like to analyze the data even further, reports are easily exportable in Excel format. With this data, you can make informed decisions about which opportunities to pursue.

adpushup report page

One approach that I find particularly appealing is being able to generate a report based on the revenue channel. This reveals how each channel performed on each date in terms of ad eCPM, impressions, and net revenue. (Probably one of the most important things publishers are after.)

adpushup reports

This kind of report should reveal your greatest areas of growth, as well as shed light on areas with the biggest potential upside. What are you overlooking? What revenue channels are improving or falling over time? Are you even on the right path to monetizing your ads?

Innovative Ad Formats:

To help improve ad viewability and reduce the negative effects of banner blindness, AdPushup provides publishers with innovative ad formats that are proven to increase engagement and CTR. Here are some popular formats they use:

Adpushup review-Ad Formats

Sticky Ads: These ads have a fixed position on the web page (placed at the top or bottom) and remain in view whether the user scrolls up the page or down. These ads provide a great CTR due to the high chances of getting viewed by users.

Docked Ads: These ads are similar to the sticky ad format. However, docked ads are not fixed to a specific position. These ads get fired and become sticky as the users scroll beyond their placement. Just like sticky ads, docked ads also have better CTR.

In-view Ads: These ads lie between the media and the main content of the page and expand to reveal themselves when users scrolling down through the content.

Native Ads: These ads blend in with the content on the publisher’s website. As such, native ads are known to deliver higher ad viewability and CTR rates than traditional display ads. They also help expand the inventory by taking up free space.

Benefits of having adpushups

  • Access to premium demand partners
  • Higher ad CTR, CPM, and RPM
  • New and innovative ad formats
  • Ad visibility retention
  • Improved user experience
  • Quick setup and onboarding
  • Automated A/B testing
  • 24/7 ad ops support

Conclusion: AdPushup Review 2021

One of the USPs that make AdPushup stand out is the ad ops team/support. AdPushup calls itself a managed platform as their ad ops team does all the heavy lifting on the publishers’ behalf. The intent is to help publishers focus more on their business growth and strategy, instead of getting bogged down with ad operations, technical fixes, etc.

Lastly, we can say that AdPushup has emerged as a name in the ad tech industry in a very short period, and is doing well to build a strong publisher base. AdPushup is easy to use, backed by premium demand partners and is known to be transparent with publishers with its reporting data. Have you ever used AdPushup? If yes, do share your reviews in the comments section below.

What is AdPushup?

AdPushup is a revenue optimization platform that helps web publishers increase their ad revenue using premium demand and proprietary technologies such as layout testing, header bidding, and ad block monetization.

How long does the setup take?

Account creation takes 5 minutes, after which you have to verify your website by including a single line of code into the header of your website. Our ad ops team will then proceed with assisted setup depending on the scope of work.

Will adpushup change the layout of my website?

No. Since we are only concerned with the optimization of ad layouts, our testing may involve experimenting with how many ads are served and where. We don’t meddle with the actual content or layout of your website at any point.

Will visitors see a lot of ads?

We believe that the best ad layout isn’t necessarily the one with the most ads, but the one with the right number of ads served in the right location. Based on testing data, our platform may even recommend reducing the number of ads.

How much control will I have over my website?

You maintain complete control of your website at all times. You can use our visual editor to set up and test new ad layout variations, or our ad ops team may do it for you, but nothing goes through without your knowledge or approval.

Do I have to connect my AdSense / DFP account?

Not if you don’t want to. You can choose to only use our A/B testing platform, as it is a completely standalone offering, but you do have the option to bring your demand (“BYOD”) for better yield and improving AdBlock monetization.

Can I still do this if I’m not technically inclined?

Absolutely. Our product is designed for people with no knowledge of coding to use, in fact, that is the entire idea—we wanted publishers to be able to gain better control of their ad stacks without worrying about all the “tech” stuff.